The first thing I did was post my freebie WAY in advance. I made it $100.00 though so no one would buy it. I needed the URL because I made a bitly link. If you don't know about bitly, it is a website that creates shortened URLs. I wasn't really concerned about the length of the URL, but it also has free analytics. I used the bitly URL to link my facebook page to my product.
I also made a small table that I could record before and after information.
Here is the raw data-
Before the Hop, I had 1295 FB followers, 270 TpT followers, no freebie downloads, 1 sale and 2 wishlists of the Fall WWP Bundle and 5 sales and 4 wishlists of the full product that my freebie came out of.
After the hop, I had 1484 FB followers, 273 TpT followers, 245 views, 101 downloads; The stats didn't change on my linked products. Just to clarify, my freebie was a usable portion of my October Wednesday Word Problems.
All in all, I'm pleased with the FB growth. I grew 189 FB followers. I also grew by 3 TpT followers, which wasn't anything I was thinking about.
The part that I found interesting was that bitly data. According to bit.ly, the link was clicked 338 times, which is more than my freebie was viewed according to TpT. I added the bit.ly link because I wanted to track how many of the views came from the actual FB hop and how many views came from people stumbling upon it through a search on TpT or from being in my store for another product.
So? What happened? How did I more bit.ly clicks than views on TpT? One thought was that maybe the definition of a view on TpT was different than bit.ly. I also thought maybe there was a time delay between when things are clicked and when the data shows up. I don't really think that is the case though. I wish I knew more.
Also, I think my next product will be not as specific to Kindergarten and something that can be used in several grades.
Reflections:
This was the first FB Hop I have organized. I've taken place in a few and helped run them, but never organized it from beginning to end. Overall, I think the hop was a success. There are definitely things I will change for the next time.
We started on a Friday, which made straightening out the glitches difficult. Just about everyone was at work so it was difficult to get things worked out. At one point, I was sitting in a workshop, trying to look information up on my phone and iPad without being obvious.... In November, we will start on a Saturday so we will be more available.
Although most links were checked prior to the start, things still went a little wonky. Next time, we will do a quick run through the evening before to make sure it all works.
Also, we had a good number of people sign up for the PK-2 and 3-5 groups, but the middle and high school groups were so slim, they combined to a group of 4. For November, I'm going to advertise specifically for middle and high school participants.
Even though it was a lot of work, I really enjoyed the Hop. I'm super excited to start planning the November Holiday Hop so keep your eyes and ears out!
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Thank you so much! I look forward to reading what you have to say!